Sabella Baju Kurung: Elevating Tradition with Elegance

by jiatongma   ·  6 months ago   ·  

Looking for a beautiful and high-quality Baju Kurung? Sabella’s Baju Kurung collection is where you will find it!

The brand was established in 2016 with the aim to become Malaysia’s most revered Baju Kurung retailer, and it is quickly achieving its goal with a massive turnover in the year 2020. From designs that boast elegant luxury to simple Baju Kurung in cotton, Sabella covers all your Kurung needs.

Are you excited to know more about this popular brand everyone in Malaysia that everyone’s excited? Sit tight and continue reading to discover everything you need to know.

What is Baju Kurung?

Before we get into the details of the brand’s line of products, let’s know some more about what Baju Kurung is and the rich history surrounding the clothing style.

The dress consists of a loose blouse and a skirt and is a traditional dress for the people of Malaysia, Singapore, Brunei, Thailand, and Indonesia. There is a version of the dress called Baju Melayu worn by males in Malaysia; however, Baju Kurung is primarily reserved for women.

In English, the term ‘Baju Kurung’ is loosely translated to ‘enclosed dress.’

Where did Baju Kurung come from?

After the 13th century, Malaysia soon became the center of much foreign trade. Imported goods from countries such as China and India were brought to Malaysia. In addition, the Malayan people also adopted Islam as their religion of choice, due to which they were enjoined by the holy scripture to cover their bodies properly.

In the 15th century, during the dynastic rule of the Malacca sultanate, the son of Bendahara Seri Maharaja Tun Mutahir, Tun Hassan Temenggong, designed and popularized the idea of Baju Kurung, a dress that was fashionable and complied with the religious ruling. It incorporated elements from China, India, and the Middle East. In the late 19th century, Baju Kurung’s modern version was brought to the spotlight, which was not as long or loose as the older style. It was called Baju Kurung Teluk Belanga, named after the capital of the Johor-Riau sultanate of the time. Sultan Abu Bakar of Johor made it a popular dress during this time.

Loved by Malaysians in every corner of the country, the Baju Kurung is still deeply loved today. Sabella knows the place this traditional yet evergreen dress holds in the heart of the Malayan people and therefore strives to make each piece with the utmost passion, love, and the highest degree of craftsmanship.

Components of Baju Kurung

The Baju or ‘blouse’ of the dress is long-sleeved and made from traditional textiles from Indonesian provinces or the Malaysian states. Some of the materials for the Baju may also be imported from other countries such as China or UAE.

The conventional Baju Kurung is usually worn with a sarong or a ‘skirt.’ The sarong is worn with ‘ikatan ombak mengalun,’ a fold often seen on the outer left or right side of the sarong.

When outside in the searing hot sun, women often use a veil or Kain Dagang to protect themselves from the heat of the day, along with complementing the outfit with a matching headscarf of their choosing.

The brand is a pioneer in the fashion industry, and it is widely appreciated for its Baju Kurung selection. Let’s talk about some of the chic Sabella Baju. 


A statement piece in purple, this Baju Kurung is available in a number of different sizes and is made from the most delicate Italian crepe made in Korea. The fabric is light, ironless, and stretchable, so you are always comfortable under the layers. Flaunt your confidence in this bold, traditional Malayan dress.

Luna Kurung

With a taste for the impeccable, Sabella brings you the Luna collection. A regal fusion of contemporary and classic, this line of Baju Kurung brings you radiance in the form of a dress. The navy blue item is particularly glowing, with bishop shoulders and puff sleeves at the wrist to add a fun spin.

Queeny Quince Burgundy

The Queeny Kurung line brings you one showstopper after another. Made from moss crepe, this beautiful printed Baju Kurung in our favorite burgundy is a breath of fresh air. Its large and eye-catching floral prints convey a heartfelt message about grace, nature, and the simplicity of soulful art.

Queeny Zamia Pearl

With a subtle print on a white background, this Baju Kurung can be paired with any scarf or accessory. It’s your playing field; style it how you want and mesmerize your family and friends with your rich taste in fashion. This one is a highly popular line at Sabella; get your Baju Kurung today by visiting the online store and browsing through their impressive collection.

The Luxe Kurung

The Luxe edition comes with exquisite lace detailing on the skirt, blouse, and sleeves. A rich mulberry color expresses incredible individuality and a deep sense of passion. Your choice of fashion will always be one of the first impression thatyou make on others. With Baju Sabella, make that impression count!

Nora Kurung

A modern take on the Baju Kurung, this dress has a stylish split down the middle of the blouse. A soothing lava gray color exudes a quiet personality and noble principles.

Natrah Kurung dusty coral

Another subtle take on the classical design, this style has pleats detail on the bottom along with the split down the middle in the blouse. Our favorite color? The shy coral testament to a deeply ingrained grace in each movement and each breath. Hurry up and get your own dusty coral Natrah Kurung today from the Sabella online store.

Sabella Malaysia and Atome

Are you interested in the innovative and creative products being sold by the Sabella brand (visit the website). We also know you’ve already decided to trust their elegant yet bold Baju Kurungs. We applaud your choice! We’ve got just another surprise to make your decision even easier. Sabella is now partners with Atome, a buy now pay later platform with the goal to make every shopping experience convenient for consumers residing in Malaysia. 

About Atome

Headquartered in Singapore with over 10,000 partnered merchants and available in 10 markets, Atome offers its users the choice and convenience of flexible payment options for a variety of products and services. The app allows shoppers to split their purchases over three interest-free monthly payments by scanning a partner retailer’s in-store QR code or upon website checkout. By splitting their payments, Atome users will be able to better manage their budget while making quality products and services more reachable. 

Simply download the Atome app (download here) without any hidden fees or interest charges. Head on to the app today and change the way you have shopped forever!

Scan Sabella’s QR code available in-store or pay using the Atome app at the time of checkout. Not only this, but you will also be able to redeem exclusive vouchers on Baju Kurung Sabella products and services. Users of our app can even avail of a further discount. That’s right! For Atome MY first users: first order up to RM15 off. 

Scan QR code to download the Atome app
Scan QR to download the Atome app

How to shop for Baju Kurung Sabella products with the Atome app?

Use the Atome app to ease the process of making payments when buying from any Sabella store in Malaysia, an up-and-coming retail giant in the fashion industry specializing in producing Baju Kurungs. All you need to do is follow these simple steps listed below:

  • Use Atome as your payment method at checkout when shopping at Sabella’s online store.
  • Make your brand new Atome account or log in to your existing Atome account.
  • Choose to pay in three payments within 30 days intervals, with one-third of the total amount due at the time of purchase.


Sabella is a famous store brand with everything you need to complete your apparel and find the perfect Baju Kurung for yourself! If you are in Malaysia, make sure to not miss out on the unique products available at the Sabella online store. Sabella’s artistic and passionately manufactured designs will give you the boost of confidence you need, and their excellent craftsmanship means you won’t have to worry about your purchases wearing out, fading away, or losing their appeal anytime soon.

Shop at Sabella for an elegant Baju Kurung at an affordable price through Atome, a brand that promises to give you the chance to achieve your goals, follow your passions, and own your desired lifestyle without having to worry about your finances.

Stock up on Baju Kurungs by shopping through the Atome app at Sabella, a store that will give you the opportunity to explore a versatile collection of traditional Malaysian dresses. 

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